My group and I collaborated for several months to produce various types of advertisements. Our creative strategy concept was Now and Later conveniently fits into each moment of your day; small, big, or somewhere in-between. With this campaign, we aimed to promote brand recall and transform consumption experiences. In essence, we wanted to show that Now and Later is there at the convenience of the 25-35-year-old creatives that we targeted. We hoped to illustrate that from one moment to the next, or somewhere in between, Now and Later is always within reach. These ads follow the journey of unique, driven people in their day-to-day lives. ​